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Our story
More than lures. A way of life.
2010
The beginnings
Tomek, a passionate angler, began making hard lures in 2012. In the beginning, everything was made on a tiny kitchen worktop: lures for asp and trout, carved, sanded and painted by hand.
2019
The birth of the brand
In 2019, that passion became a brand: Jurassic Lures. We began sharing our lures with other anglers who, like us, sought quality, reliability and something beyond mass production. Every lure is still made by us, by hand, with care for every detail. We combine craftsmanship with modern solutions to make lures that really work.
From anglers — for anglers.
Today
Jurassic Lures
Today, our lures catch pike in waters across Europe. Behind every model are hours spent by the water, hundreds of casts, tests and refinements. We know that a lure’s effectiveness is measured by how it performs in real conditions, rather than by promises.
That is why your photos, reports and stories of successful trips mean so much to us. They show us that our work matters and inspire us to create new models.
Thank you for fishing with Jurassic Lures.
The future
More lies ahead
We are keeping up the pace. We are constantly working on new models, refining proven designs and expanding our range. Each new project is a fresh challenge and an opportunity to put our experience on the water into practice.
We still have plenty of ideas we want to bring to life.
See you by the water!
Fishing
connects people