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Check how deep you will be fishing, how much weed there is and which fish the pike feed on. Over weed, you need a lure you can keep above the snags. Around deeper drop-offs, a model you can work down lower will be useful. Choose the colour to suit the water clarity and the fish found in your water.
In clear water, natural perch, roach or pike colours are a good starting point. In murky water, try yellow, fluorescent green, pink and bold stripes. This is not a hard rule, though. If natural colours are not getting bites, try a bright lure even in a clear lake.
Take a natural pattern, silver and one bright colour. Natural RealFish patterns are worth having for clear lakes and archipelago bays. For tea-coloured or stirred-up water, something bolder will be useful. Choose trout-like colours mainly for waters where pike actually hunt trout.
For lakes with perch and roach, pack natural patterns and silver. Add a bright colour for stirred-up lakes and Dutch canals. Retrieve depth is just as important. In a shallow canal or over weed, you need a lure you can retrieve without constantly catching the bottom and vegetation.
Try a short pause, a burst of speed or a slower retrieve. If the fish follows again, change the lure's size or colour. After a natural pattern, you can try something bright, and after a bright one, something more subdued. Also note where the pike appeared and fish that spot from a different angle.